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Free Download Marketing Management by kotler 14th Edition Marketing Management (14th Edition) Philip Kotler (Author), Kevin Keller (Author) About This Product Description For c. According to one view, holistic marketing maximizes value exploration by understanding the relationships between the customer’s cognitive space, the company’s competence space, and the collaborator’s resource space; maximizes value creation by identifying new customer benefits from the customer’s cognitive space, utilizing core competencies from its business domain, and selecting and managing business partners from its collaborative networks; and maximizes value delivery by becoming.
by Philip Kotler First published December 1st 1967
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